Dionne Bromfield in controversial new animal rights ad

Amy Winehouse's goddaughter Dionne Bromfield has posed with a skinned fox for a provocative new animal rights advert.

The teenage singer stands holding a blood-stained fake fox carcass alongside the slogan 'Here's The Rest of Your Fur Coat' as part of a campaign to boost opposition to the fur trade.

The poster, which will be displayed at various locations during London Fashion Week in September (13), is the latest in a hard-hitting drive by People for the Ethical Treatment of Animals (PETA).

Bromfield says, "Not only is fur cruel, it's also totally gross. I mean, who wants to wear the skin of an abused animal? Not me!

"I watched one of PETA's fur videos, and I challenge anyone who wears fur to watch it, too. Seeing these terrified animals as they have their skin ripped off their backs just so that someone can walk around in a fur coat or hat really upset me - but it also inspired me to try to raise awareness about the fur trade."