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Colin Farrell is the new face of Dolce & Gabbana's new fragrance

Actor Colin Farrell has been named the new face of Dolce & Gabbana's scent Intenso.

The Alexander star follows in the footsteps of Matthew McConaughey and Scarlett Johansson, who have also fronted fragrance campaigns for the Italian fashion house.

A statement from designers Domenico Dolce and Stefano Gabbana reads: "We are incredibly happy to be working with such a great talent. When we created this fragrance, we immediately thought of Colin. He is the perfect embodiment of male strength and sensuality."

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