Amanda Seyfried replaces Liv Tyler as face of Givenchy

Actress Amanda Seyfried has replaced Liv Tyler as the face of luxury fashion house Givenchy.

Bosses at the French label asked the Les Miserables star if she wanted to front a series of adverts for their fragrance Very Irresistible, and Seyfried admits she didn't hesitate, responding, "F**k yeah!"

Speaking to Women's Wear Daily, executive Nicholas Munafo insists the blonde beauty is the perfect spokesmodel for the brand, explaining, "Amanda is a chic, sexy woman who is a perfect fit for Givenchy."

And Seyfried, who donned a gorgeous purple Givenchy gown to the 2012 Tony Awards, is excited about the project, adding, "I'm proud to be a part of (the brand) because what they do is really cool - they're so artistic. And I feel like I have a foot in the fashion industry now."

The 27 year old's ads will debut in October (13).