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Adam Levine launching first fragrance
Written by . Published: March 08 2012
Singer Adam Levine is set to become the latest pop star to launch his own fragrance.
The Maroon 5 frontman's first scent, 222 by Adam Levine, is scheduled to hit department stores in May next year (13).
A spokesman for ID Perfumes, who have partnered with Levine for the
project, says, "Adam is a performer with tremendous charisma, both
on stage and on TV. Endeavouring to capture that in a bottle has
thus far been very exciting and we're certain the final products
will be even more so."
Britney Spears, Selena Gomez, Black Eyed Peas star Fergie and
Justin Bieber are among the chart stars who have also sampled the
sweet smell of success and launched their own fragrances.