A$AP Rocky collaborates with Jonathan Anderson
A$Ap Rocky had full reign when collaborating with Jonathan Anderson on a capsule collection.
The rapper and Northern Irish designer have teamed up on a line of sleek streetwear pieces like knitted hats, fur coats and tracksuits. While it may seem like an odd pairing, Jonathan notes the similarities between himself and A$AP when it comes to their passion for style.
“What we do is completely different, but fundamentally, that’s the
beauty of fashion: You can meet in the middle on it. Everyone likes
fashion," he told the New York Times.
“He was allowed to do whatever he wanted to do. I don’t know what
it means. I was just like, 'OK, fine, whatever you want'. I like
that.”
This venture is one of many strings to Jonathan's bow, which also
includes helming Loewe and his own label J. W. Anderson. A$AP has
always been a fan of the fashion star and has rocked his pieces in
various music videos, thus resulting in the duo working together,
adding to his previous partnerships including one with GUESS.
“I would never want to be a fashion designer,” he said. “But I do
have a lot of ideas."
The 27-year-old had so much freedom that he was even able to design
the logo for the line, settling on JWA AWGE. When quizzed on the
letters' meaning, A$AP chose to quote a famous film in a bid to
keep them secret.
“The first rule of AWGE is don’t ask questions about AWGE,” he
explained, citing Fight Club. “The second rule of AWGE is that if
you are a part of AWGE, then you cannot discuss AWGE. The third
rule of AWGE is refer back to rule number one if you have any
questions.
“It is a collective of creatives that come from multiple
disciplines including visual arts, fashion and music. No one needs
to know what the letters stand for. We know what it is, and that’s
how we want to keep it.”
The collaboration is a breath of fresh air for Jonathan, who admits
he gets bored when working by himself so sees new projects as the
perfect way to keep busy. The line is available to pre-order from
his website on Thursday (09Jun16) and will be available to purchase
from the designer's Shoreditch Workshops from Monday (13Jun16),
with prices ranging from $275 for a hat to $1,300 for a teddy
coat.