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OK Go Talk Their Gravity-Defying Music Video "Upside Down & Inside Out"

OK Go Talk Their Gravity-Defying Music Video "Upside Down & Inside Out"

6:52·By Gemma G
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Damian Kulash and Timothy Nordwind of OK Go visit the YH Studio to give us the inside scoop on yet another one of their phenomenal and mind-blowing music videos, this time "Upside Down & Inside Out", which sees the alt-rock band defying gravity aboard an airplane! They tell us how the video, directed by Damian and his sister, initially came about and the training they had to do before they could roll film, plus we pitch them some new ideas for future videos and offer them a Japanese treat!

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Young Hollywood

I got Japanese Kit Kats. Oh. Oh. From one of my favorite bands OK Go, Damian Kulash, Timothy Nordwind. Thanks for coming by, you guys.

Guest

Thanks for having us.

Young Hollywood

Welcome. Congratulations.

Guest

Thank you.

Young Hollywood

Uh, your video for Upside Down and Inside Out, over 30 million views. Can you believe it?

Guest

That's, yeah, I counted it out. That's right. Here, explode on the three.

Young Hollywood

Oh, we have to explode. You can. I think when you're doing parabolic airplane flight, you just don't want the plane explode. You know what I mean? I know that you guys had actually been planning this for a while. This was just one of those things on your to-do list.

Guest

Well, our to-do list has a lot of things that will never happen because they're ridiculous.

Young Hollywood

Like what?

Guest

Well, like this video. Like we did not think this would be.

Young Hollywood

But wait, you did make it happen.

Guest

This video did happen, but we for 10 years we wanted to make this, but honestly never thought we would. Simply because it's so ridiculous to try to make this happen. Like we're in zero gravity in the video. And the way you get in zero gravity is you get in a plane and you the plane throws you up in the air and then catches you 30 seconds later. So, you have to have an airplane for one, and that's not easy for people to get. And then you have to do this enough times that you can actually get good at like dancing in zero gravity. So it just seemed impossible to ever solve the like logistical riddle of actually getting an airplane for that amount of time. We met a Russian airline and they were like,

Young Hollywood

This happened to me in a Russian airline. Yeah, yeah, yeah. But I should say as one does.

Guest

Yes, exactly. What do you do? Yes, exactly. What do you do? People from the airline reached out and said like, if we gave you access to our planes like, what would you want to do as an art project? And it really felt like I remember pinching myself and being like, that didn't just happen, did it? Cuz that's like what we've been dreaming of for so long. So we pitched this idea and they and they were into it and so we got to go make a video in zero gravity.

Young Hollywood

And you actually had to train for it the way that Russian cosmonauts do, actually, right?

Guest

That is true. We didn't really know what to expect on the first flight. Right.

Young Hollywood

I saw some of the behind-the-scenes videos, you looked especially nervous.

Guest

I was really nervous. I got very green on the first flight.

Young Hollywood

Really? And I did read that there were 58 puke events. I think that's the official official name.

Guest

Oh, you were not. I never, I never did.

Young Hollywood

How about you?

Guest

Tim never puked, I never puked.

Young Hollywood

You blacked out, though.

Guest

I did black out once. Yeah. What happens is your body goes from twice the force of gravity to zero gravity, and your body freaks out. If you happen to also be doing a lot of flips during that time, your body freaks out.

Young Hollywood

Which you happened to be doing.

Guest

That's what was happening.

Young Hollywood

Damian, you directed this with your sister? Yep. Um, Trish Sie. Tim, is he a good director? He seems kind of bossy. From the video. Can you say a little? Wait, wait, wait, hold on, just to hear me, Damian. Ear muffs. Second guest: Yeah. He's a little bossy. A little bit. I wouldn't say bossy. He knows how to get things done. Okay. And he's a diva.

Guest

Yeah, that's true. Bossy-ass diva. Both Tim and Trish are phenomenal directors. We sort of fell into this thing where we were making videos. We're a rock band that wrote songs and played tours. And we made a couple videos and they were really successful and suddenly we the four of us got to just chase creativity in many more directions than we used to. And we we can sort of locate the moment when that door opened up and that was 10 years ago and that's when we started using YouTube. YouTube was basically unknown at that point. We're just like, oh, we'll make this thing and put it on YouTube and it was wildly successful. And that taught us the lesson that like, don't worry about how everything, how everybody puts stuff out in the world. Just make great stuff and see if you can put it in front of people. And like if people will find it, everyone will be happy. Right. So so every time we release a new video, we try to just be like, don't worry about the rules too much. Just go look at what's out there. Don't worry about gravity, you know, whatever. We've been best friends since we were 11 years old. And we've been in bands together. We've like we've uh, you know, designed posters together. We've made little TV shows together. We like all friends do. You just make stuff because it's fun. And the fact that our band has all these outlets to do that that aren't just the standard music industry is awesome. We're making stuff for people and the more people get to see it, the happier we are. Yeah. You really cannot fake being inspired or like loving what you do. You make stuff that is exciting to you and hope that you've got good taste. And then you cross your fingers. You know what I mean?

Young Hollywood

To add cuz I know that you guys just come out with just amazing stuff video after video. I too have a lot of ideas for videos.

Guest

Awesome.

Young Hollywood

So I thought I would just contribute some of my ideas. I'll give you a pitch meeting.

Guest

Yeah, totally.

Young Hollywood

You guys feel free to take any of these, okay?

Guest

We will.

Young Hollywood

So an underwater video Okay. But where you're riding manatees. The gentle giants of the sea.

Guest

Yeah, should we should we figure this out now? Cuz I'm basically at a yes on that. Yeah, that's that's already. I like that was my favorite one. We're gonna green light that. So okay, yeah. We're good to go. Uh, I know you have a video uh, for the song Back From Kathmandu.

Young Hollywood

Sequel. Escape from North Korea. That's not a bad idea.

Guest

Yeah, yeah. And like that sort of sort of like romantic comedy romp.

Young Hollywood

Totally. Where you're just trying to get out of a depressive regime.

Guest

Completely. It's a tale of survival and love. I think that could fill seats. I like that one. Yeah.

Young Hollywood

Uh, fill seats. Great, great. Get views. Fill fill seats. Before we go, I know how much you guys like Japan.

Guest

We do.

Young Hollywood

My teleportation machine is in the shop, unfortunately, otherwise I'd just beam us over there. But what I did do is I got Japanese Kit Kats. And I thought we would have like a little tasting party, I did. You have the green tea ones. Do you have the green tea? Okay, so for anybody who doesn't know, in Japan, you can get chocolate wafers in all these crazy flavors. There's a store in LA that actually has a bunch of them, so I thought I would share. Okay, so we can start with the green tea one, right? Okay. Okay, let's do this. Wait, these are all different?

Young Hollywood

Yes, they're different.

Guest

I got bad news for them. What? I stopped eating gluten. I'm one of those Oh my God. But I didn't. Oh, sweet. Okay, oh, so we're gonna have like Second guest: So there's always got something. Okay. For you to go. For you to go. Yeah. Get another one. Um.

Young Hollywood

Do you have any gluten-free Kit Kats from Japan? Come on. I mean, I don't know. Here, take take. Is this the gluten-free one? You should take a little bit. I can do the outside. I can't even look at you right now. Kit Kat. Game changer. Kit Kat. Game changer. You you guys come in the Young Hollywood, you get treats. I didn't get these from the store. You're Young Hollywood. Am I right? Nice one. Thank you so much for coming by. It was so much fun. I'm gonna write about all of this in my feelings journal later. Dear diary is gonna get an earful.

Timestamps are approximate — click one to jump the player.

PEOPLE MENTIONED

  • Damian Kulash

    Member of OK Go, discussed the music video

  • Timothy Nordwind

    Member of OK Go, discussed the music video

  • Trish Sie

    Damian's sister and co-director of the music video

FAQ

What is the title of OK Go's music video discussed?+
The music video discussed is "Upside Down & Inside Out."
How many views did "Upside Down & Inside Out" have at the time of the interview?+
At the time of the interview, "Upside Down & Inside Out" had over 30 million views.
How did OK Go manage to film in zero gravity for their music video?+
They met a Russian airline that offered them access to their planes for an art project, allowing them to film in zero gravity by doing parabolic flights.
Who directed the "Upside Down & Inside Out" music video?+
Damian Kulash directed the music video with his sister, Trish Sie.
What kind of training did OK Go have to do for the zero-gravity video?+
They had to train similarly to Russian cosmonauts to prepare for the zero-gravity conditions in the airplane.

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