OK Go Talk Their Gravity-Defying Music Video "Upside Down & Inside Out"

OK Go Talk Their Gravity-Defying Music Video "Upside Down & Inside Out"
About this video
Damian Kulash and Timothy Nordwind of OK Go visit the YH Studio to give us the inside scoop on yet another one of their phenomenal and mind-blowing music videos, this time "Upside Down & Inside Out", which sees the alt-rock band defying gravity aboard an airplane! They tell us how the video, directed by Damian and his sister, initially came about and the training they had to do before they could roll film, plus we pitch them some new ideas for future videos and offer them a Japanese treat!
CHAPTERS
KEY MOMENTS
FULL TRANSCRIPT
Read alongShow ↓
I got Japanese Kit Kats. Oh. Oh. From one of my favorite bands OK Go, Damian Kulash, Timothy Nordwind. Thanks for coming by, you guys.
Thanks for having us.
Welcome. Congratulations.
Thank you.
Uh, your video for Upside Down and Inside Out, over 30 million views. Can you believe it?
That's, yeah, I counted it out. That's right. Here, explode on the three.
Oh, we have to explode. You can. I think when you're doing parabolic airplane flight, you just don't want the plane explode. You know what I mean? I know that you guys had actually been planning this for a while. This was just one of those things on your to-do list.
Well, our to-do list has a lot of things that will never happen because they're ridiculous.
Like what?
Well, like this video. Like we did not think this would be.
But wait, you did make it happen.
This video did happen, but we for 10 years we wanted to make this, but honestly never thought we would. Simply because it's so ridiculous to try to make this happen. Like we're in zero gravity in the video. And the way you get in zero gravity is you get in a plane and you the plane throws you up in the air and then catches you 30 seconds later. So, you have to have an airplane for one, and that's not easy for people to get. And then you have to do this enough times that you can actually get good at like dancing in zero gravity. So it just seemed impossible to ever solve the like logistical riddle of actually getting an airplane for that amount of time. We met a Russian airline and they were like,
This happened to me in a Russian airline. Yeah, yeah, yeah. But I should say as one does.
Yes, exactly. What do you do? Yes, exactly. What do you do? People from the airline reached out and said like, if we gave you access to our planes like, what would you want to do as an art project? And it really felt like I remember pinching myself and being like, that didn't just happen, did it? Cuz that's like what we've been dreaming of for so long. So we pitched this idea and they and they were into it and so we got to go make a video in zero gravity.
And you actually had to train for it the way that Russian cosmonauts do, actually, right?
That is true. We didn't really know what to expect on the first flight. Right.
I saw some of the behind-the-scenes videos, you looked especially nervous.
I was really nervous. I got very green on the first flight.
Really? And I did read that there were 58 puke events. I think that's the official official name.
Oh, you were not. I never, I never did.
How about you?
Tim never puked, I never puked.
You blacked out, though.
I did black out once. Yeah. What happens is your body goes from twice the force of gravity to zero gravity, and your body freaks out. If you happen to also be doing a lot of flips during that time, your body freaks out.
Which you happened to be doing.
That's what was happening.
Damian, you directed this with your sister? Yep. Um, Trish Sie. Tim, is he a good director? He seems kind of bossy. From the video. Can you say a little? Wait, wait, wait, hold on, just to hear me, Damian. Ear muffs. Second guest: Yeah. He's a little bossy. A little bit. I wouldn't say bossy. He knows how to get things done. Okay. And he's a diva.
Yeah, that's true. Bossy-ass diva. Both Tim and Trish are phenomenal directors. We sort of fell into this thing where we were making videos. We're a rock band that wrote songs and played tours. And we made a couple videos and they were really successful and suddenly we the four of us got to just chase creativity in many more directions than we used to. And we we can sort of locate the moment when that door opened up and that was 10 years ago and that's when we started using YouTube. YouTube was basically unknown at that point. We're just like, oh, we'll make this thing and put it on YouTube and it was wildly successful. And that taught us the lesson that like, don't worry about how everything, how everybody puts stuff out in the world. Just make great stuff and see if you can put it in front of people. And like if people will find it, everyone will be happy. Right. So so every time we release a new video, we try to just be like, don't worry about the rules too much. Just go look at what's out there. Don't worry about gravity, you know, whatever. We've been best friends since we were 11 years old. And we've been in bands together. We've like we've uh, you know, designed posters together. We've made little TV shows together. We like all friends do. You just make stuff because it's fun. And the fact that our band has all these outlets to do that that aren't just the standard music industry is awesome. We're making stuff for people and the more people get to see it, the happier we are. Yeah. You really cannot fake being inspired or like loving what you do. You make stuff that is exciting to you and hope that you've got good taste. And then you cross your fingers. You know what I mean?
To add cuz I know that you guys just come out with just amazing stuff video after video. I too have a lot of ideas for videos.
Awesome.
So I thought I would just contribute some of my ideas. I'll give you a pitch meeting.
Yeah, totally.
You guys feel free to take any of these, okay?
We will.
So an underwater video Okay. But where you're riding manatees. The gentle giants of the sea.
Yeah, should we should we figure this out now? Cuz I'm basically at a yes on that. Yeah, that's that's already. I like that was my favorite one. We're gonna green light that. So okay, yeah. We're good to go. Uh, I know you have a video uh, for the song Back From Kathmandu.
Sequel. Escape from North Korea. That's not a bad idea.
Yeah, yeah. And like that sort of sort of like romantic comedy romp.
Totally. Where you're just trying to get out of a depressive regime.
Completely. It's a tale of survival and love. I think that could fill seats. I like that one. Yeah.
Uh, fill seats. Great, great. Get views. Fill fill seats. Before we go, I know how much you guys like Japan.
We do.
My teleportation machine is in the shop, unfortunately, otherwise I'd just beam us over there. But what I did do is I got Japanese Kit Kats. And I thought we would have like a little tasting party, I did. You have the green tea ones. Do you have the green tea? Okay, so for anybody who doesn't know, in Japan, you can get chocolate wafers in all these crazy flavors. There's a store in LA that actually has a bunch of them, so I thought I would share. Okay, so we can start with the green tea one, right? Okay. Okay, let's do this. Wait, these are all different?
Yes, they're different.
I got bad news for them. What? I stopped eating gluten. I'm one of those Oh my God. But I didn't. Oh, sweet. Okay, oh, so we're gonna have like Second guest: So there's always got something. Okay. For you to go. For you to go. Yeah. Get another one. Um.
Do you have any gluten-free Kit Kats from Japan? Come on. I mean, I don't know. Here, take take. Is this the gluten-free one? You should take a little bit. I can do the outside. I can't even look at you right now. Kit Kat. Game changer. Kit Kat. Game changer. You you guys come in the Young Hollywood, you get treats. I didn't get these from the store. You're Young Hollywood. Am I right? Nice one. Thank you so much for coming by. It was so much fun. I'm gonna write about all of this in my feelings journal later. Dear diary is gonna get an earful.
Timestamps are approximate — click one to jump the player.
PEOPLE MENTIONED
- Damian Kulash
Member of OK Go, discussed the music video
- Timothy Nordwind
Member of OK Go, discussed the music video
- Trish Sie
Damian's sister and co-director of the music video
FAQ
What is the title of OK Go's music video discussed?+
How many views did "Upside Down & Inside Out" have at the time of the interview?+
How did OK Go manage to film in zero gravity for their music video?+
Who directed the "Upside Down & Inside Out" music video?+
What kind of training did OK Go have to do for the zero-gravity video?+
MUSIC SHOP
SHOP YH STUDIO · MUSIC
MORE FROM YH STUDIO
Hand-picked by the Young Hollywood editors — the stories shaping YH Studio this week.







