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Kelly Rowland: "Commander"

Kelly Rowland: "Commander"

3:44·By Gemma G
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About this video

We take you on the set of Kelly Rowland's music video for her hit single, "Commander.". She spills about her love for fashion and transition into fusing her R&B staple sound into the electro-pop culture. Hosted by Michelle Marie.

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Young Hollywood

Welcome to YoungHollywood. com.

Kelly Rowland

Hi, I'm Kelly Rowland and we are on the set of my new video, "Commander," and you're watching Young Hollywood.

Young Hollywood

You look amazing, I have to say. I love this outfit. Tell me about it.

Kelly Rowland

You know what, it is a new design, an original design, um, by one of my stylists, Andy. Him and my other stylist, Marina Brunaldy put their heads together, made a beautiful masterpiece. And more masterpieces as you'll see on the set today. I'm so excited.

Young Hollywood

Those are some serious shoulder pads.

Kelly Rowland

Oh, they you should see what it's like like trying to like peek over them as you're like looking at the camera and flirting with the camera. It's been a lot of fun. No doubt I'll be your commander.

Young Hollywood

Tell us more about the concept behind today's video.

Kelly Rowland

The concept behind today's video is very creative. I remember Mutu sending me the treatment for everything and I believed in the concept when he sent it to me, which is a very, you know, different uh club feeling um that is larger than life above anything and very very um edgy and just fashion-forward and which is what I love, love, love, love. So, I'm really, really excited about this video.

Young Hollywood

So, I know that you spent some time in Europe and you were inspired by the whole dance culture out there, the electropop, Europop. Tell me more about what triggered it as far as bringing this new sound to your voice.

Kelly Rowland

My night in Saint-Tropez, when I danced from 12:45 to about 8:00 in the morning. Oh my god! I literally walked home at 8:00 a. m. We were walking home around like 8:00 a. m. and I got in the bed and I was like, oh my god, I have never danced that long in five inches stilettos. And I had a ball. I think that I wanted to try something different. And when I heard the dance music just thumping in the club and I looked around and I saw everybody happy and nobody cared what they had on, nobody cared what was they were drinking. Like, it was all about the atmosphere and it felt like love. And when I traveled with David, I saw that same thing every night. I was like, I want to try it. You know, and it's so great. It's so infectious and it has so much energy and I was like, I want to try dance music. Yeah. And I mean, I'm not afraid to try anything.

Young Hollywood

Oh my god. We've been watching you on set and I have to say you're so on point. I was saying that she's like a one-take wonder.

Kelly Rowland

Oh, thank you.

Young Hollywood

Over the years, you know, like, what is it about, you know, music videos? You have to really have to concentrate on what you're doing. And every move is so intricate.

Kelly Rowland

It is. It's very intricate and, you know, I think that above anything, it's about just channeling where you want to be. And for me, I have I love this album so much. I love this record, "Commander," so much and I want people to see it through my eyes and that's the way uh the visual has to be as well when they look at it. And they see it.

Young Hollywood

For those that obviously love the R&B Kelly Rowland, are we going to see more of that sound involved in more of the music?

Kelly Rowland

Will it definitely trickle in some of the music, in some, um, probably not more of the dance, but I can definitely say I haven't lost sight of my urban roots at all. At all. Um, and that was actually really important to myself um and David and Rico and all the rest of the producers and writers on the record. We didn't want to lose sight of that at all. And if you listen to the melody of "Commander", it's very sassy, very edgy. You know, you have that a little bit of that urban edge to it.

Young Hollywood

I love it. I'll provide the answer. Dance. Dance.

Timestamps are approximate — click one to jump the player.

PEOPLE MENTIONED

  • Kelly Rowland

    Artist and subject of the interview

  • Michelle Marie

    Host of the interview

  • Andy

    One of Kelly Rowland's stylists

  • Marina Brunaldy

    One of Kelly Rowland's stylists

  • Mutu

    Sent the treatment for the "Commander" video concept

  • David

    Traveled with Kelly Rowland, producer on the record

  • Rico

    Producer/writer on the record

FAQ

What is Kelly Rowland's new video "Commander" about?+
The video for "Commander" has a very creative, edgy, and fashion-forward concept with a club feeling that is larger than life.
Who designed Kelly Rowland's outfit in the video?+
Kelly Rowland's outfit was an original design by her stylists, Andy and Marina Brunaldy.
What inspired Kelly Rowland's new electro-pop sound?+
Kelly Rowland's new sound was inspired by her experiences in Europe, particularly a night dancing in Saint-Tropez until 8 AM, and observing the infectious energy of dance music with DJ David.
Does Kelly Rowland still incorporate her R&B sound?+
Yes, Kelly Rowland assures fans that she has not lost sight of her urban roots, and elements of her R&B sound trickle into her new music, including the melody of "Commander."
Who worked on Kelly Rowland's "Commander" record?+
David and Rico were among the producers and writers who worked on Kelly Rowland's "Commander" record.

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