+the scene

Want a "Frantastic" Day? Check Out Connor Frantas's Common Culture!

Written by Brittany Taormina. Published: July 11 2016


We love us some Connor Franta!


The media mogul has graced our Internet screens for long time, and now Connor has decided to branch out and become a true entrepreneur. Many of you may already know that he has started a lifestyle brand called Common Culture, where you can discover all of Mr. Franta’s picks on coffee, music, and apparel. He designed everything and really came up with a great way to bridge the gap between creator and viewer. If you’re coffee-obsessed and well-dressed, then you should be all over this site.





There’s nothing better than having your favorite coffee on a Monday morning. His Medium Columbian Roast will start your day off right. The coffee roasts every two months, so if you want it, you better get it NOW! The best part is that you can even get your own Common Culture coffee mug to go along with it.



Who doesn’t love music? As someone who listens to music 8-plus hours a day, it is important to have an array of songs/genres in your arsenal. Connor's music series has 5 different volumes, which gives you a lot of options What is most appealing is that the music is most likely from artists you have never heard before. It’s refreshing!



If you want quality clothing, you have come to the right place. Connor has everything from hoodies to hats, and even a soy coconut candle! Some of my favorite pieces are the crewnecks and sports Ts. The designs are incredible and fit well with today’s fashion-forward thinking,


Hats off to Connor on his lifestyle brand. “His common interest in quality is our culture” -- we couldn’t have said it any better.


We were lucky enough to catch up with the brains behind the operation at this years VidCon. Check it out!




Don’t forget to check out the Common Culture Facebook, Instagram, and Twitter, and the official website!


(Photo via Adriana M. Barraza/WENN)


- Brittany Taormina, YH Contributing Writer