+the scene
+the scene

Jonas Brothers Announce Virtual Concert with Interactive Experience Contest!

10-14-2020 by Zoe Schwartz

  ( © Rodin Eckenroth/Getty Images)  

 

Due to COVID-19, going virtual has been a popular choice among celebrities and performers, many of which have chosen to broadcast via livestream, and The Jonas Brothers are no exception! The boys have announced plans to perform their first virtual concert of 2020 in partnership with Lenova YOGA® and Intel Evo®, but what makes their online performance even more special is the way they’re seeking input from fans to make the experience memorable! The program, adequately titled "For All Creators", is being used to promote Lenovo’s latest products in celebration of creators.

 

 

 

Fans will be given the opportunity to submit original artwork and have their designs featured on merchandise, promotional posters, and even concert visuals. Not only is the production immersive, but the audience will have control over their viewing experience during the concluding show through real-time interactions. Fans will be able to cast votes on the set list by commenting song suggestions and using custom hashtags to trigger on-screen visual effects during the performance. In doing all of this, they will also unlock a digital memento to share on social media. They will also be able to switch camera angles as the JoBros perform – how ‘bout that for a front row seat?!

 

Devotees will be able to submit their artwork from October 13th to November 6th on the campaign website. Winners will be notified on November 12th and their customized items will be available for purchase prior to the show, with all proceeds benefiting Feeding America. Not only will winners get public recognition, but they could receive prizes like merchandise, Best Buy eCards, virtual meet & greets, and even autographed Lenovo Yoga laptops.

 

Check out the campaign at the link above to see if you’re up for the challenge!