Wiz Khalifa and Kate Moss are new faces of Eleven Paris fashion label

Rapper Wiz Khalifa has become Kate Moss' unlikely modelling companion after teaming up with the British stunner for a new advertising campaign for fashion brand Eleven Paris.

The stars have been paired up as the new faces of the French label.

Announcing his new odd couple, Eleven Paris co-founder Oriel Bensimhon says, "We recognise ourselves in their indolence, hedonism and naturally grunge attitude, and I think that they, too, recognised themselves in our collection.

"The style was done very simply: we let them choose the clothes that they liked best and it turned out they were the strongest pieces of our new collection."

Controversial photographer Terry Richardson was tapped to shoot the campaign and Khalifa, who is a well-known advocate for marijuana use, is shown in one shot blowing thick smoke out of his mouth as he dons a buttoned up white shirt under a patterned bomber jacket and matching cap.

Another photo features the Black and Yellow hitmaker pulling up his grey T-shirt to reveal his heavily tattooed torso.