Tyga appointed creative director of smoking brand
Rapper Tyga has been named the ambassador and creative director of a premium smoking paraphernalia brand.
The hip-hop star has signed a $5 million deal with officials at Shine Papers, the inventors of 24 carat gold rolling papers which are to be used with "legal smoking herbs".
He will serve as the face of the brand to promote the products
globally and help experts develop new projects.
Tyga says, "I recognize Shine as innovators and tastemakers in
their industry. These are the same qualities I try to embody as an
artist so it was a natural fit... When people want to celebrate and
go big, they order bottles when they are drinking. Shine is the
only company bringing that premium experience to the smoking
industry. Why burn regular paper when you can burn 24kt (carat)
gold?"
Miley Cyrus previously promoted the brand by selling the papers as
merchandise on her Bangerz tour.