Taylor Swift launching mobile game
Taylor Swift has become the latest star to develop her own mobile game.
The Shake It Off star is teaming with executives at Glu Mobile for the as-yet-untitled app that is slated for a global release later this year (16).
The tech bosses announced the partnership on Wednesday (03Feb16),
and while details on the content of the game have yet to be
revealed, Glu Chairman and CEO Niccolo de Masi promised a
one-of-a-kind experience for her millions of fans around the
world.
"Bringing with her over 227 million social followers, I am thrilled
to welcome Taylor Swift, an award-winning singer, musician and
songwriter, to Glu's family," he says in a statement released to
Variety. "We realise that Taylor and her global fan base expect a
new and highly differentiated mobile gaming experience...Glu is
equally committed to designing never before seen gameplay elements
that utilise Taylor's unique creativity. Accordingly, we will spend
the required development time to ensure this innovation is
achieved."
With her new venture, she joins Kim Kardashian and rumoured rival
Katy Perry, who also have popular mobile games under the Glu
banner.