Spice Girls to take musical to Broadway
The Spice Girls are working on plans to transfer their West End musical to Broadway.
The girl group launched Viva Forever! in London in December (12) and they are now planning to take the show to New York's famed theatre district.
Bandmember Emma Bunton says, "The plan is to go abroad with the
show and we're very optimistic. We want to get it out on
Broadway."
The show received scathing reviews from critics and lacklustre
ticket sales sparked speculation the London show would be closed
early, but producer Judy Craymer is adamant the rumours are not
true and they also hope to expand the production into Asia.
She says, "We want to get it out to Broadway - that's the plan.
There are talks in progress. Japan and Asia also want it.
"We just want to make sure we have the product right in London
first. The critics were always going to give us a hard time, but
the truth is it's sold out until June. Feedback from audiences has
been amazing. Spice Girls fans are loving every minute... It's been
hard - but just like any show is hard to start from scratch and
launch on the West End."