Solange Knowles designs new Puma range
Beyonce's sister Solange Knowles has paired with Puma bosses to create a new sneaker range.
The singer has been appointed an art director for the athletic sportswear brand, and she kicked off her new role by designing a colourful footwear range, titled Girls of Blaze.
She posted the first pictures of the new shoes on her Tumblr page
on Wednesday (20Nov13), revealing she worked with designers Gerlan,
William Okpo and Hisham Baroocha to perfect the look.
She writes, "After years of art directing my own projects and
visuals, including music videos, photo shoots, album artwork and
web content among many others, I am extremely excited to announce
that I am now able to apply my passion for all things design into
my new roll as an Art Director for the iconic PUMA!!!
"It is in my new role that I am able to express my love for not
only design but the conception of creative ideas, and the execution
of them by curating amazingly talented teams. I’ve had so much fun
producing special content, ad campaigns, events, and working
alongside the awesome Puma team with some of my favorite emerging
artists, photographers, graphic designers to create activations
that really celebrates both mine and PUMA’s approach and
philosophies."