Rihanna to produce and star in fashion reality show

Trendsetting R&B singer Rihanna is set to star in and produce a new fashion reality TV show.

The We Found Love hitmaker, who recently teamed with U.K. high street store River Island to launch her own range, has now signed up to appear in Styled to Rock, which will give 12 contestants the opportunity to design looks for celebrities.

The 10-episode series will air on Style next year (13).

Executive Salaam Coleman Smith tells The Hollywood Reporter, "Rihanna is a trailblazer, a trendsetter and the epitome of style. She has a powerful and unique point-of-view that transcends every aspect of pop culture, including fashion, and is a leading creative force."

Smith insists the new show will "reinvent the fashion competition genre".