Orlando Bloom and Miranda Kerr promote rival airlines

Orlando Bloom and Miranda Kerr have divided loyalties in their household after they signed up to promote different airlines.

The actor has become the latest face of the U.K.'s British Airways (B.A.), while his Australian wife is an ambassador for Down Under's Qantas.

Bloom says of his new deal, "As someone that flies regularly, I love nothing more than to kick back and relax and enjoy the great amenities and service British Airways first class has to offer."

Last week (ends21Apr13), Kerr showed her support for Qantas by modelling the company's new flight crew uniform at an event in Sydney.

British Airways and Qantas ended a long-running partnership in 2012, putting the companies back into direct competition, but Qantas boss Alan Joyce has laughed off B.A.'s decision to hire Kerr's husband.

He says, "We're not going to marry British Airways and Qantas together - we tried that before and it didn't work. I think Miranda is a great ambassador for Qantas. We're very happy with the relationship that we have and we see that going from strength to strength."