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Nicole Scherzinger is new face of London Fog

Nicole Scherzinger has stripped off for her first advertising campaign for British coat company London Fog.

The former Pussycat Dolls singer and The X Factor judge has signed up to be a spokesmodel for the fashion firm, following in the footsteps of actress Eva Longoria and supermodel Gisele Bundchen.

The singer has already shot her first sexy photoshoot for the brand, which sees her wearing nothing but a classic London Fog coat.

In a post on her Twitter.com page, Scherzinger has posted a link to the photos, writing, "I can finally announce that I'm the new face of London Fog! Such a classic brand, take a look!"

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