Michael Buble to launch new perfume
New dad Michael Buble has joined the ranks of sweet-smelling celebrities after announcing plans to release a signature fragrance.
The singer, who welcomed a baby boy on Friday (22Jan16), has another big arrival to look forward to in June (16), when his new Fragrance Dynamics Ltd. scent hits stores.
The eau de parfum will launch globally in more than 25 countries
and Buble can't wait for fans to catch a whiff.
"I've always loved fine fragrance and once I committed to this
endeavor, I immersed myself in learning the fascinating process of
what it takes to actually create just the right scent along with
unique packaging that reflects my taste and imagination of the
perfect, romantic fragrance," Buble said.
"Working with a world-class perfumer, coupled with the marketing
expertise of my team, we have designed a beautiful fragrance that I
feel proud to have my name on."
"It's no secret that I'm a hopeless romantic, which is reflected in
the music I write, the songs I sing and the shows I've performed
around the world," the singer added. "I wanted to collaborate on
creating a fragrance that represents the same sentiments as my
music."
Fragrance Dynamics founder Mike Edwards isn't new to the world of
celebrity fragrances, having previously worked on scents for One
Direction and soccer star Cristiano Ronaldo.
"With One Direction, that was a 14-year-old girl, with Michael it's
a more mature lady, around 24-50," he explained. "The branding was
much more challenging with this fragrance compared to the One
Direction consumer - they buy it because it's One Direction and
they've got to have it, but with Michael, the consumer will be
discerning based on the quality of the fragrance and
packaging."
The Buble fragrance features notes of vanilla, white amber and
patchouli, heart notes of rose, peony, wild jasmine and lily of the
valley and top notes of bergamot Italy, lemon Italy and red
fruits.