+the news
Leona Lewis lands activist role with The Body Shop
Written by . Published: February 28 2013
Leona Lewis has teamed up with The Body Shop to promote the eco-friendly brand's cruelty-free beauty message.
The Bleeding Love hitmaker, a long-time animal rights supporter and vegetarian, has been unveiled as the retailer's new Brand Activist, and will help the cosmetic company's campaign to end testing on animals for good.
The pop star is also lending her name to a special new make-up and
fragrance collection for The Body Shop.
She says, "I'm passionate about beauty and I'm all about animal
rights. As a result, I'm really conscious of where the products
that I use come from. The Body Shop sells cruelty free, ethical
products containing amazing Community Fair Trade ingredients. The
collaboration is a natural fit!"