Lady Gaga's new scent gives fans a number of surprises
Lady Gaga has thrilled fans by creating the world's first-ever black perfume.
The Bad Romance hitmaker has teamed up with bosses at fragrance firm Coty Beauty to release Lady Gaga Fame, a black liquid that sprays on clear and smells different on different people, concepts which have yet to be attempted in the industry.
Explaining the idea to Women's Wear Daily, Coty Beauty executive
Steve Mormoris says, "It is the first-ever black eau de parfum and
we use language like 'black like the soul of fame but invisible
once airborne,' which makes the fragrance an allusion to the dark
side of fame... And it will smell different on different
people.
"There is a different volatility for different notes, and they’re
of differing strengths. They work together harmoniously, but then
they undergo metamorphosis on the skin, so you’re constantly
surprised... Some accords will come out if you rub it, other
accords will come out later."
The clear bottle, shaped like an egg - as a nod to her infamous
entrance at the 2011 Grammy Awards - features a claw-inspired cap
and the words "Ultimate Masterpiece" inscribed along the side.
The product, which contains hints of incense, honey and apricot
nectar, will hit department stores in August (12).