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James Franco to photograph new 7 For All Mankind campaign

James Franco has signed up as the guest campaign photographer for denim brand 7 For All Mankind.

The 127 Hours star will direct and shoot the clothing company's multimedia spring (12) campaign in Los Angeles next month (Dec11) in a bid to emphasise the line's free-spirited California lifestyle.

He tells Women's Wear Daily, "For me, it's an excuse to be creative. It's about having the opportunity to be creative in a new way."

James Franco's ads will debut in March (12).

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