Gwyneth Paltrow has become the new face of natural luxury skin care line Restorea.
The Iron Man star, 41, has been appointed the brand ambassador for the anti-ageing products, which only include organic ingredients.
Paltrow lauds the brand in a statement that reads: "I was ecstatic when I learned that Restorsea is natural.
"Over time, I saw a real difference - a kind of freshness and dewiness. I love the fact that it is a brand started by a woman entrepreneur. I never promote anything that I don't use, love and believe in, and I'm thrilled to support the brand and its mission to encourage women to embrace their age."
Paltrow, who is also the face of Hugo Boss, joins Shameless star Emmy Rossum, who signed on as a Restorea brand ambassador last autumn (13).