Eva Mendes launching beauty brand

Actress Eva Mendes is launching a cosmetics line aimed at women from a variety of ethnic backgrounds.

The Hitch star has teamed up with Walgreens to become the face and creative director of Circa, an affordable beauty brand which Mendes promises will "service all types of ethnicities".

The line boasts more than 100 products, including lipsticks, foundation and mascara.

Mendes says, "I've been involved with the beauty industry for a long time and wanted to help create a cosmetic line that could reach a wide variety of women. As a Latin woman, it was important to me that we create a line of products that work for all women and is accessible without compromising quality."

The collection will launch in stores at the end of February (15).

Mendes has previously created clothing and bedding collections.