Eminem bashes virtual baby seals in new Cee Lo video

Eminem is set to incur the wrath of animal rights activists by clubbing virtual baby seals in Cee Lo Green's new video.

The rapper/actor agreed to be the focus of broadcaster Robin Leach's fictitious TV show Rappers Are Richer Than You - and poke fun at the public's perception of how he spends his millions - in the promo for Cee Lo's new collaboration with Slaughterhouse, My Life.

In the short film, Eminem pretends to use his gold and platinum discs as clay pigeon alternatives on a shooting range, bathe in "the tears of other rappers" in a bid to keep his youthful looks and sit on a throne in "his castle" while a dinosaur pet feeds him grapes.

But it's the image of the bored rap star bashing "imported baby seals from the Arctic" with a mallet in a whack-a-mole-esque arcade game which is sure to upset animal lovers.