Cee Lo Green partners with 7UP for new campaign

Cee Lo Green has partnered with beverage company 7UP for a new advertising campaign to promote individuality.

The F**k You hitmaker has signed on to be the face of the lemon-lime drink brand and is set to launch a collection of commercials and adverts for the Be Clear But Don't Be Invisible campaign.

He tells Entertainment Tonight, "We're both advocates of individuality and want to encourage that using the platform and the influence that we have."

And as well as sending a good message, Cee Lo Green is a big fan of the soda taste: "I've been drinking 7UP since I was a kid, I can honestly say."