Adele thanks fans as new single breaks another video record
Adele has thanked fans for supporting her music comeback as her video for Hello breaks more viewing records.
The Rolling in the Deep hitmaker debuted Hello, her first single since James Bond theme song Skyfall in 2012, on Friday (23Oct15) and it is predicted to top both the U.K. and U.S. charts following impressive download and streaming figures within the first 48 hours.
The accompanying video, released on the same day, was viewed 27
million times within 24 hours, beating the record set by Taylor
Swift's star-studded Bad Blood promo.
It has now smashed the record to become the fastest video to reach
certified status, or more than 100 million views, on entertainment
platform Vevo.com.
It took five days to reach the milestone, whereas the previous
title holder Miley Cyrus took six days to achieve it with her
raunchy Wrecking Ball clip.
"Within 48 hours, it had been viewed 50 million times, making it
the biggest debut of any video on YouTube in 2015 and one of the
most-watched music video debuts of all time," staff at video
sharing website YouTube.com write in a new report.
The report also revealed Adele's promo, shot by Canadian director
Xavier Dolan, averaged one million views every 60 minutes within
the first 48 hours, sometimes achieving 1.6 million within a single
hour. This makes the video more popular than the highly-anticipated
Star Wars Episode VII: The Force Awakens trailer, which peaked at
1.2 million an hour.
Adele celebrated her comeback success by treating fans to an old
picture of herself as a child on Twitter.com. In the snap, she is
grinning wildly, showing off the gap where her front teeth should
be.
"Throwing it way back with this!", she writes. "Thank you for all
the love, I am so blown away."