Adam Levine has launched his first men's clothing range with a major retailer.
The Maroon 5 star is following his debut fragrance release with the collection, which will be rolled out across Kmart stores in October (13).
Unveiling the line on Wednesday (04Sep13), the star said, "It's great to see all the tiny things we worked on, all the little details, up close and finished.
"Honestly, I think fashion has a lot to do with when you wake up that day; a reflection of where you are, who you are and what you're going to do. I'm not making a pretentious fashion statement, but you have to put something on, and I'm not wearing a fig leaf."
Levine follows in the footsteps of Nicki Minaj and Selena Gomez, who also have designed ranges for Kmart.