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Adam Levine launching women's fashion line

Singer Adam Levine has expanded his fashion line at retailer Kmart by creating a women's collection.

The Maroon 5 frontman launched his menswear line at the store last year (13) and the new collection will launch on Thursday (10Apr14).

He says, "The best thing about designing a women's collection is that I was able to create pieces that I would like to see a woman wear.

"I was thrilled with how the men's collection turned out, and it's been a really cool process working with the Kmart design team to replicate that simple yet sophisticated style for a woman."

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