Behind the Scenes at the Game of Thrones SXSW Activation

Young Hollywood, we are here at Bleed for the Throne in South by Southwest on the adventure to take the throne.

Who is your king?

Are you unsullied?

Oh, we're more than solid.

Do you want to be unsullied? Cuz I'm about to cut your ball if you don't band the knee to the king.

We will not bend to any king.

So, guys, follow us as we take the throne. Okay, here we go. They're playing the theme song to Game of Thrones. People are bending for the throne over here. Derek, we are not going to bend for this throne. What happens if you don't bend for the throne? Second guest: Nothing. You'll probably get kicked out.

Really? We won't get a pen. Second guest: Definitely won't get a pen.

That's a pen right there? Second guest: No, it isn't.

Okay, great. That's all I needed to know. We're going to get kicked out. Are you excited to bend for the throne? Second guest: I'm not bending. I cannot bend. I cannot bend.

We are not bending though. We still got it. All right, we're going outside. Let me show you. We got a lazy protector over here. This is why the throne's going to be so, Laugh. One more time. This is why the throne's going to be so easy to take.

I don't fight for the throne. I fight for the free folk in the living.

Get out of here, you subornut. Someone say you face him till the White Walkers come. That's scary. Who's your king?

You understand, you're now in the North, and I have a stark shield on my back, so I'm going to ask you a question.

We are from the South and we've come. We have come from the South.

You know what? I'm going to give you a pass cuz I don't feel you're going to last five minutes on the battlefield anyway.

He gives me five minutes to last on the battlefield out here. I'll step over your dead body and wave to you on the way to past. Hold on to that shield. You're going to need it. You're living, living, living like a white. Everyone's fighting. He's sitting on his ass. All right. Come on. Back off. back off. My god. Hold him down, left. Hold him down. They swam away. They swam away.

That might work when you're pillaging villages, but not when attacking an organized army.

No, let him go. We're going to stay here. Your team's falling apart. This is what happens. Un-sullied, look, look. Un-sullied, ho. Who are you guys? Un-sullied, ho. This one is brown beetle. Brown beetle? This one is yellow rats. Brown beetle, yellow rats. Are you a rat?

Un-sullied, formation, ho. Forward, ho. We're going to fight for the dead. You guys are on the wrong side of the history. You will forever be a slave to the dead. You guys are aren't jumping ship. You guys are going to die. Un-sullied, return, ho.

This one has lost his mind. He's right. No, I'm not going to be okay. I'll be okay when I kill that wildling.

We'll win the battle without him. That's why I'm saying, we don't need him. That's what I'm saying.

Young Hollywood is here to take over. Don't worry. Jump on the right team. Who are you fighting for?

Young Hollywood. You're going to be fighting the dead. We'll be fighting everybody. That throne's ours.

Not too loud. I don't I don't like what he's saying. I don't like what's coming out of his mouth. Don't worry. You're going to want to jump you're going to want to jump ship. Trust me. You're going to want to jump ship. Jump now before it's too late. Jump now before it's too late. That's how you do it. really fantastic. All right, I see a sword fight happening. We're going to go interject ourselves and maybe I can get a sword and maybe I could swing on some guys too.

Kill him. Kill him. He doesn't want to kill him.

I think my man over here needs to get inside this battle.

Listen, I've told both of them everything to know. This is why the kingdom's going to fall apart with this atrocity. Where will you be when the dead are alive?

Oh, we'll be on the throne. On the throne. We'll be on the throne, sir.

You're going to be ruling over the bones and ash. That's what they say. That's what I know. What's your name?

David.

Well met, David. Well met. Well met. We'll see you on the battlefield, sir. Soft man going to help us out. He says he's going for the throne, but I think I convinced him not to.

No, we're on that throne. We're taking it.

Can you fight?

Can I fart?

Can you fight? Fight. Fight, man. Oh, yes. Goodness. You know what? Better than this the display that I saw out here. I think so. Tough talk from a tough man. Talk from a guy with a sword. Yes, sir, head man. What's going to happen is they're going to take your head off unless I do it first.

I don't think you will. I don't think you got it in you.

I got no problem killing those right now. But we need every man we can get in the army of the living. Where's your sword at?

It's right here.

Are you ready to pull it out?

If I pull it out, it's going to be the last thing you see.

Oh, I can't wait. You're not going to be okay. I tell you right now, you will not be okay. Until you kill him, it will not be okay. This one runs his mouth a lot. He does. A lot. He does. He won't live. He does. He's already dead. No warrior. He's dead. You guys are dead. You're walking dead. We vote. I'm not walking dead. No. I'm going to have to kill you twice. You're going to have to kill me more than that cuz I'm going to keep coming back and back. I see you breathe back and back. Ooh, s-shut. That means shut up. All right, guys, I think we came, we saw, we conquered. We took the throne. We didn't bend for it and let's see what we got. Boom. We got this for not bending for the throne. We got some mean angry folks still trying to kill me. But we'll see him on the battlefield. Till then.