How To Grow Your Social Media Following In 2025: Tips From Influencers!

"Now I need to go to an office job at 8 in the morning because, in 2019, I was too cool to do TikTok dances," says half the Internet. Don't worry, you are not too late. Now is the best time to start influencing and growing your online presence. Don't make yourself regret it in 2028, saying: "Ah, I wish I started doing Instagram in 2025..."

Here are several tips from Influencers that you can use to create your online platform today!

1. Be Your Authentic Self

People want to see other people. They want to see their lives, problems, and challenges. It is like reality TV but on your phone. Don't be scared to let yourself be you and show it. Nick Rowley, a popular TikTok influencer, emphasizes the importance of being genuine: "Days of highly produced videos are long gone. Authentic, raw content is what people connect with." He suggests breaking down your niche into relatable, bite-sized pieces. For example, if you're in a niche like home improvement, you could show every small step of a project. This will help you create more content and connect with the audience. 

2. Quantity Over Quality? 

The more you post, the better; however, producing well-thought and well-crafted content is essential. Your content must align with the ideas you want to share and the niche you want to take. It could be beneficial to sit down and think about who you want to talk to, who your target audience is, and what they would want to see. Fanta Dicko, founder of Melanin Moi, says, "Posting for the sake of posting can be exhausting. Post content that resonates with your audience and is authentically connected to your brand." By reviewing your analytics, you can find what types of posts get the most engagement and create more of that content​. But don't overthink it. At the end of the day, it is always better to post something than absolutely nothing.

3. Secret of Going Viral

When you are done understanding your audience and posting your first "I am scared, but I am doing it" post, it is time to go viral. The technique of going viral is easy. You need:

(A) A hook -- A hook is something that will make the viewer want to stay (it doesn't matter if it is short or long video content). A hook can be visual or audible, but we suggest using both. For example, you in a stunning dress with the title "You will not believe what my husband did" and saying, "My husband did something that I do not know how to react to" will be a good combination for a viral hook.

(B) Engagement -- To keep your audience engaged, especially on platforms with low attention spans like TikTok or Instagram Reels, you need to employ tactics that maintain their interest throughout the video. You can add humor, visual dynamics, or a low attention span hack (adding a second video underneath your own) to keep the audience interested until the end.

(C) A call to action -- Then, you need to add a call to action (CTA) at the end of your video. A CTA encourages viewers to take the next step, whether it's liking, sharing, or following your page. Surprisingly, asking viewers to follow or engage with you can significantly increase your conversion rate. For instance, simply saying, "If you're interested in this topic, follow me for more" gives viewers a clear direction on what to do next.

4. Engage With Your Community

A strong social media presence requires more than posting. Alexandre Fabre, a micro-influencer, believes in community engagement: "Answer the comments you receive and go live to interact with your followers in real-time." This interaction helps build relationships with your audience, making them feel valued and connected to your content​.

5. Have Fun

Creating content should be fun over everything else. If it is fun for you, you will find your audience. Don't stress about low views or what-people-will-think-of-me anxiety; it is all okay. Everyone starts with low views and a lot of fears, but if you don't overthink and just keep having fun, you will get it, we promise. In short, 2025 is the best time to build your social media presence. Be authentic, consistent, and engage with your audience to foster connection.

Happy creating!