Singer and actress Zendaya released her own lifestyle app on Monday (28Nov16), titled Zendaya: The App.
The Disney Channel star's app is available exclusively for iOS users in the App Store and will feature a bird's eye view of the Something New hitmaker's life behind the scenes. It also includes an exclusive mobile shopping link to her clothing line, Daya by Zendaya which will save shoppers 15 per cent on every purchase.
Zendaya is also planning to use the app to livestream and talk directly to her fans about everything from fashion and makeup, to how she lives her life away from the cameras. The former Dancing with the Stars competitor tells Teen Vogue the app was the logical next step in her career.
"I wanted a place where I could make my own content and really be in control of what I create and what comes out from me. I really thought the best way to control that and make pieces that entertain people and show more about myself was through an app because that's where kids’ heads are at now — it's all digital, it's all media, it's all forward-thinking."
She continues, "I want to use it as a platform to not only just (show) things about myself, but also to bring awareness to people that I think are important. I think it's going to evolve into something really really special."
Subscribers will also be able to access a special Jump radio station with all music and magazine items approved and put together by Zendaya herself.
The app caps an incredible year for Zendaya who also became a Cover Girl spokesmodel and was cast in two major films debuting in 2017, Spider-Man: Homecoming, the third in the franchise featuring Andrew Garfield as the titular character, and The Greatest Showman about P.T. Barnum, famed showman, politician and businessman, in which she will star alongside The White Queen's Rebecca Ferguson, plus Zac Efron and Hugh Jackman.
In July, she launched her clothing line Daya by Zendaya, starting first with a shoe collection, then in November, she expanded the collection to include scores of clothing items, all priced at $160 or under and, unusually for clothing lines, available in all sizes up to 22 with each item designated unisex.
At the time of the line's launch, she noted that making her items available for every body was incredibly important.
"It just seems like a no-brainer to me," she noted, with a wisdom beyond her years. "Why would I alienate an entire group of people and make them feel like they can't access my clothes?"