Snoop Dogg becomes the face of price comparison website

Rapper Snoop Dogg has become the unlikely new face of British price comparison website Moneysupermarket.com.

The rapper is lending his face to the money-saving firm, which allows users to compare the costs of mortgages, credit cards and loans, in an advert, suggesting that saving money can make you as cool as the hip-hop icon.

The commercial features the Gin and Juice hitmaker's trademark car, a Chevrolet Lowrider, and is soundtracked by the rapper's debut single Who Am I (What's My Name?).

The music star appears at the end of the advert to deliver the company's slogan, "You're so Money Supermarket."