Snoop Dogg and Chelsea Handler want to end animal hunger

Snoop Dogg has teamed up with comedienne Chelsea Handler to stomp out animal hunger by launching a new company to benefit shelter dogs.

The stars have partnered with the founders of Dog for Dog, which matches ever purchase made by donating food to pooches in need, and now they are urging fans to get involved with the organization, which they helped fund, in order to support their furry friends.

The hip-hop star, also known as Snoop Lion, appeared on Handler's talk show Chelsea Lately on Thursday (18Jul13) to discuss the venture, and the host jokingly scolded him for changing his name, which had been great for product marketing.

She said, "We worked hard to come up with this really great dog food called Dog for Dog, and then he changed his name to Lion and that doesn't help (sell) the dog food."

But the Gin & Juice hitmaker is still passionate about the project, explaining, "It's a great cause. Because what a lot of people don't understand is a lot of these shelters execute these dogs, not because they don't have a place or someone that wants to adopt them, it's more that they don't have food to feed them."

Praising the rapper's activism, Handler added, "This is what's great about you. You do so many things that no one would expect you to do."