Rihanna named creative director of sock brand
Rihanna has been appointed contributing creative director of sock brand Stance.
The Stay hitmaker has signed a three-year deal with company, the official sock supplier for the National Basketball Association (NBA), to create and model collections as their 'Punk & Poet brand ambassador'.
Two limited edition designs called Murder Rih Wrote were released
on the Stance website on Wednesday (15Jul15) and the first full
collection will debut in the autumn (15).
Rihanna tells WWD.com, "I've had a great relationship with Stance
for a long time and I am happy to be working with them on such a
fun and creative project."
Rihanna was named creative director of sports brand Puma last year
(14) and has previously released clothing collections with British
retail giant River Island.