Kanye West opening 21 The Life of Pablo pop-up stores
Kanye West is taking his merchandise range global.
The Famous rapper is set to launch 21 The Life of Pablo pop-up shops across the world it was announced on Wednesday (17Aug16).
The popular merchandise, graphic T-shirts and hoodies created in
collaboration with artist Cali Thornhill DeWitt, will be rolled out
in 13 U.S. cities including, Las Vegas, San Francisco, Boston, New
York and Philadelphia.
According to Vogue, fans will be able to pick up T-shirts and
hoodies personalised for each city in The Life of Pablo album's
signature script in various shades.
As well as north America, some of the 21 stores will open at
locations in Australia, Europe, South Africa and Singapore. Exact
locations are being revealed on kanyewest.com 24 hours before
opening.
London, Amsterdam and Berlin are among the European cities hosting
the stores - which will open for just three days - and will sell
merchandise from Kanye's latest album Life of Pablo.
Kanye's has reportedly sold a $1 million (£760,000) worth of
clothing at the New York pop-up earlier this year.
The merchandise has since debuted in Los Angeles and Paris where
fans lined up around the block to get the limited edition designs,
including T-shirts and hats where the name Pablo had been swapped
for Paris.