Jennifer Lopez launching cell phone shops for Latinos

Jennifer Lopez is opening her chain of own cell phone stores targetted at the Latin community.

The On the Floor hitmaker has teamed up with bosses at the Verizon network to launch Viva Movil across the U.S. and she will open the first store in her native New York on 15 June (13).

The singer/actress reveals every store will feature bilingual staff, who will aim to provide customers with a "culturally relevant shopping experience".

The unlikely new business venture is the latest addition to Jennifer Lopez's portfolio - she was also recently appointed the chief creative officer of independent Latino network NuvoTV.