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Bruno Mars invests in electronic cigarette company

Bruno Mars is so thrilled with the electronic cigarettes he has been using, he has decided to become an investor in the company which makes them.

The Grenade singer has been able to give up smoking by swapping real tobacco for NJOY Kings, and he has now thrown his financial backing behind the privately-owned firm.

Mars insists his investment is a wise business decision, telling the New York Post, "I've been using NJOY Kings instead of cigarettes these days, and I'm sticking to it. I believe in the product and the company's mission."

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