Rapper Snoop Dogg has become the unlikely new face of British price comparison website Moneysupermarket.com.

The rapper is lending his face to the money-saving firm, which allows users to compare the costs of mortgages, credit cards and loans, in an advert, suggesting that saving money can make you as cool as the hip-hop icon.

The commercial features the Gin and Juice hitmaker's trademark car, a Chevrolet Lowrider, and is soundtracked by the rapper's debut single Who Am I (What's My Name?).

The music star appears at the end of the advert to deliver the company's slogan, "You're so Money Supermarket."