Singer Rihanna is hoping to Crush the competition in the celebrity fragrance market with her latest scent.

The 28-year-old Umbrella singer unveiled Crush by Rihanna, the second perfume in her namesake RiRi Collection, on Tuesday (14Jun16), revealing the new product is a "mysteriously sexy and provocative scent".

The star's latest fragrance is "undeniably fun" with a "feminine twist" according to an official statement, and includes sensual woody notes which have been paired with red fruits and pink musks to create a perfume which "feels empowering, strong, confident, and unapologetic".

The hands-on star also designed the bottle in which her latest fragrance comes.

Rihanna released her last fragrance, Riri by Rihanna, a year ago (15), four years after her debut fragrance, Reb'l Fleur.

Crush by Rihanna will be available from August (16).