Kendall Jenner has deleted her popular Instagram account.

The American model’s photo sharing profile disappeared without warning on Sunday (13Nov16), leaving her 68.6 million fans baffled as to where she had gone.

Kendall appears to have deleted all of her images, and her followers were instead greeted with the generic message: "Sorry this page isn’t available. The link you followed may be broken, or the page may have been removed."

Before her apparent disappearance from the site, the 21-year-old held one of the most popular celebrity Instagram accounts, with one picture of her lying on the floor with her hair spread into hearts earning her over three million likes - the most of any photo in 2015.

The Keeping Up with the Kardashians star has not given any reason for why she has removed herself from the platform, but did recently reveal to America’s Allure magazine that she sometimes deletes her social media pages when she feels she’s spending too much time on them.

"I definitely have close friends, and even some family members, who are so connected to their phone and can't get off of it," she said before describing a moment during a vacation she had with her younger sister Kylie Jenner.

"That was the moment it kind of clicked for me. And I didn't like it. So sometimes I delete Instagram or Twitter or Snapchat off my phone for a couple days."

Kendall certainly isn't the first member of her family to take a step back from posting on Instagram.

In early October (16), Kim Kardashian halted all activity on her social media platforms – keeping her Instagram account available to her 87.1 million followers, but not sharing any new photos – after being robbed at gunpoint at an apartment in Paris.

Kendall’s Twitter and Facebook pages currently remain active.