Reality TV star and model Kendall Jenner is taking a step back from her mobile app in 2018 in a bid to focus on her "goals and priorities".

The Keeping Up with the Kardashians star launched KendallJ.com in 2015, but she has decided to hit pause on the project going forward.

"As I look ahead to the next year, my goals and priorities are changing," she writes in a message on the app. "I've had an incredible 2+ years connecting with all of you, but I've made the difficult decision to no longer update my app in 2018. I hope you've enjoyed this journey as much as I have, and am looking forward to sharing the next chapter with you. Love, Kendall."

Kendall's modeling career has soared in recent years, helping her become the world's highest-paid model in 2017, with earnings of $22 million , according to Forbes.

In addition to her runway and TV endeavors, Kendall has also taken up photography, and recently shot her sister Kylie Jenner for the new cover of Love magazine.

Kylie has been out of the spotlight for several months amid reports suggesting she is expecting a baby with her rapper boyfriend Travis Scott, and for the Love shoot, she kept her figure covered up by sporting a loose red sweater.

The photo also focuses on her face, and features the smiling 20-year-old resting her chin on her hands.

Their mother Kris Jenner, who also interviews Kylie for the publication, has taken to Instagram to praise her youngest daughters for the shoot.

"Kendall!!! I'm blown away you shot this gorgeous picture of your sister for Love Magazine!!! You look stunning Kylie!!!! So proud of you both," she writes.