Reality TV star-turned-model Kendall Jenner and pop singer Taylor Swift have landed 2015's top Instagram snaps.

Kim Kardashian's younger half-sister took the title of the year's (15) most popular picture after scoring more than 3.2 million 'likes' for a photograph of herself lying on the floor with her hair curled into heart shapes.

She was followed by Taylor in second place with an image of a bunch of white roses which were given to the singer by rapper Kanye West, captioned, "Awwww Kanye sent me the coolest flowers!! #KanTay2020 #BFFs (sic)."

Taylor dominated Instagram's picture top 10, landing five of the entries on the list. One of the snaps showed Taylor posing with her DJ boyfriend Calvin Harris, but the other three images featured the singer's cat, Meredith.