Celebrities' moms back President Obama's healthcare initiative

The mothers of superstars Jennifer Lopez, Alicia Keys and Adam Levine have stepped into the spotlight to urge young men and women to register for healthcare.

Lopez's mum Guadalupe Rodriguez, Levine matriarch Patsy Noah, and Teresa Augello, whose daughter is singer Keys, front a new TV campaign to highlight the deadline for registering for President Barack Obama's Affordable Care Act before 31 March (14).

They reminisce about their talented kids' early days, alongside Jonah Hill's fiery mother Sharon Feldstein, who states: "Trust me, us moms put up with a lot. But one thing we should never have to put up with is our kid not having healthcare.

"Seriously do you want your mother to have a nervous breakdown? You need health insurance. It's imperative that you have health insurance."

First Lady Michelle Obama also appears in the public service announcement.