Reality TV star-turned-fashion designer Lauren Conrad is set to launch an eco-friendly accessories lines.

The Hills star has teamed up with bosses at BlueAvocado to create XO(eco), a collection of cosmetic bags, lunch totes and shopping carryalls made from recycled water bottles.

She says, "We wanted to create an eco collection of functional, really cute products so that people can be doing a good thing but also look good while they're doing it."

The line will be sold exclusively via shopping network Amazon.com.

It is the blonde beauty's latest extension of her fashion brand - she already has two clothing ranges: LC Lauren Conrad and Paper Crown.