Model Kendall Jenner has sued bosses of a skin treatment company for $10 million for allegedly using her likeness without her permission.

The Keeping Up with the Kardashians beauty served executives at Cutera with papers claiming they incorporated her name and face to advertise their Laser Genesis acne treatment.

One of the advertisements in question boasts their service has "reduced redness and scars" on her face, leaving her with "nearly flawless skin".

In the documents obtained by TMZ.com, Jenner's lawyers contend that the 20 year old's skyrocketing career lends itself to a much higher compensation rate, as she has graced the covers of "the world's most prestigious fashion magazines", such as Vogue, Harper's Bazaar, GQ, and Glamour, not to mention her endorsement deals with top brands such as Balmain, Calvin Klein, and Estee Lauder.

Jenner's attorneys say in the papers that she's often paid $10 million for deals like the one she allegedly has with Cutera, and is seeking damages in that range.

Jenner's lawyer Todd Wilson tells TMZ.com, "The right to associate Kendall Jenner's name and likeness in connection with a product or service belongs solely to Kendall Jenner and is protected by Federal and State law. Today's lawsuit by Ms. Jenner against Cultera, Inc., for the unauthorised use of Ms. Jenner's name and likeness to promote its product should serve notice that Ms. Jenner will vigorously defend her rights under the law."