Gerard Butler has signed on as the new brand ambassador for Swiss watchmaker Roger Dubuis.

The 300 star recently took a tour of the brand's factory in Geneva and instantly fell in love with the company's craftsmanship and its luxury, one of a kind timepieces.

He says, "(I was) blown away. Watch making is just like the cinema, it hides a precise mechanism which must then generate emotion. The world of Roger Dubuis, the arrival of its collections, like spaces of freedom, perfectly matches my principles."

And the manufacturer can't wait to have the actor on board to promote the product.

Company CEO Georges Kern says, "Gerard's fire and powerful image resonate perfectly with the firm's watches."